Also known as the “name squeeze page” or “lead capture page”, you can build your mailing list by funnelling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.

The following are tips in creating a successful landing page that converts visitors into subscribers.

Success Tip 1: Offer something free in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. This could be a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.

Success Tip 2: Make sure it’s professional. When writing your page, treat it as if you are writing a sales letter. It does not have to be a hard sale or try to get someone to buy your product upfront.  It does mean being able to entice your visitors to give their details to you.

Success Tip 3: Other than your opt-in form and include any important disclaimers and terms, there shouldn’t be any other links on your landing page except for these.

Success Tip 4:Make sure you focus on the benefits of the freebie you are offering.  This should be more than a mere subscription to your newsletter. Focus attention towards encouraging your prospective visitor to download your free offer. You can also gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for a free gift.

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Since more and more websites are cropping up all over the internet, it’s a fair question to ask if a free website can work for you.  Many websites sit inactive for extended periods of time, and that does not help your business at all.  Free websites can work provided you understand how to use the tools that can make them successful.

1. Affiliate Marketing - Your affiliate marketing plan can work just as well on a free website as it can on a website that is costing you hundreds of dollars a year to maintain. Remember, affiliate marketing programs are based on sales of products or services. Your free website is there to promote that service or product.  When someone visits your website, they don’t know if the website is costing you money!

2.  High SEO – Regardless of whether you are starting a website from scratch or building on an existing website, your ability to take advantage of high quality, SEO targeted entries is the secret to your success.  Whether you are paying for your website or not, this is true.

3. Structure – With the variety of free websites that are available today, you need not worry about a website that is not professional looking.  Today, thousands of options are available for those who are well versed in HTML coding and even for those who prefer the WYSIWYG method. These websites whether free or not can help you build your internet presence.

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