Landing Page Success Tips

Also known as the “name squeeze page” or “lead capture page”, you can build your mailing list by funnelling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.

The following are tips in creating a successful landing page that converts visitors into subscribers.

Success Tip 1: Offer something free in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. This could be a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.

Success Tip 2: Make sure it’s professional. When writing your page, treat it as if you are writing a sales letter. It does not have to be a hard sale or try to get someone to buy your product upfront.  It does mean being able to entice your visitors to give their details to you.

Success Tip 3: Other than your opt-in form and include any important disclaimers and terms, there shouldn’t be any other links on your landing page except for these.

Success Tip 4:Make sure you focus on the benefits of the freebie you are offering.  This should be more than a mere subscription to your newsletter. Focus attention towards encouraging your prospective visitor to download your free offer. You can also gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for a free gift.

Leave a comment, get a gift!
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Tagged with: capture page • free gifts • freebies • landing pages • leads • more clients • newsletters • sales page • squeeze page

Filed under: Website and Design

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